High-fiving manatees are the way of the future!

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db4The internet is a ridiculously powerful piece of read/write communication technology. We just have to look at how quickly memes spread and howRidiculously-Photogenic-Guy-Goes-For-A-Jog unpredictable they are- anything from the ‘overly attached girlfriend’ to ‘ridiculously photogenic guy’ to Rebecca Black’s song ‘Friday’ (warning: clicking on this link will result in bleeding ears) to see how difficult governing this sphere is. We will never go back to a one-way broadcast culture- if that was ever a real thing. The internet is a ginormous and incredibly diverse forum and as such, consumers and audiences already have power. The issue now is what the gatekeepers’ roles and methods should be. How can online dialogue be governed effectively?

I think that the first thing that those wishing to control online dialogue (such as corporations, news organisations, governments) need to recognise is that the power structure is different here. The internet is an interactive creature and the audience will always find a place to be heard. If you make them feel powerless, you may face huge problems.

Viral videos such as this one make the internet an incredibly alluring place for brands, but if they forget to respect consumers- if they don’t understand and approach their audience well, they can expect backlash. We see this in Tahoe’s failed attempt at co-creation in asking users to create their own ads. Instead of strengthening the brand, most ads did what they could to tear it down. Tahoe misread their audience and failed to moderate produsers effectively, completely losing control of online dialogue. Therefore if you want a presence on the internet, risks must be taken.

So is online dialogue completely unwieldy, or can it be shaped at all? I think so. One of the reasons Martin argues that the Self Service Science forum was so effective was that moderators had respect for users, keeping a light touch and implementing controls that were negotiated and developed with them. You can’t completely control what people say or hear, but you can cultivate a forum that generates the kind of dialogue you want. As Couldry argues, the key to this is listening.

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We see this in Skittles’ Facebook page, which maintains a quirky and fun tone, well-164626_10152346686773475_636640957_nsuited to their brand and to Facebook. Their strange little one-liners may just seem like silly non sequitors, but with over 25 million fans and their consistently positive dialogue on the page, it’s clear that Skittles have discovered how to effectively engage with their audience by paying attention to what they want from them. Unlike Tahoe, Skittles understood who they wanted to reach and how to do it without making them feel used and as a result they were able to shape online dialogue surrounding their brand.enhanced-buzz-30940-1369148314-7

Bosman, J, 2006, ‘Chevy Tries a Write-Your-Own-Ad Approach, and the Potshots Fly’, NY Times http://www.nytimes.com/2006/04/04/business/media/04adco.html?_r=0

Couldry, N, 2009, ‘Rethinking the politics of the voice’, Continuum: Journal of Media & Cultural Studies, 23:4, pp579-582

Martin, F, 2012, ‘Vox Populi, Vox Dei: ABC Online and the risks of dialogic interaction’, in Histories of Public Service Broadcasters on the Web, eds, Brugger & Burns, New York, pp177-192

Washenko, A, 2012, ‘Why Skittles Sets an Example for Facebook Timeline Presence’, Sprout Insights http://sproutsocial.com/insights/2012/09/skittles-facebook-timeline/

Putt-putt, Monster Trucks and the Forgotten People

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‘Advantages to the Lady Gaga puppet tenemos a drug right.’
‘With the opening at little people would be a sense the?’
‘U.S.’

These are lines from ‘Internetainers’ Rhett & Link’s Youtube closed-captioning game of telephone. Admittedly, the initial conversation about tickets to a Lady Gaga putt-putt tournament and monster truck rally didn’t make much more sense, but it is still surprising how quickly the conversation descends into complete nonsense. It could be argued that Youtube’s transcribing tool is simply a work in progress, but this video shows that Youtube doesn’t seem to care if it works at all. Why else would you roll out the technology when it is so poor that it can’t even get one full sentence right? It is certainly no use to anyone as is. I think that unfortunately it is representative of an information technology environment that simply doesn’t consider accessibility to the disabled to be a priority.

As Michael Lockrey points out, today we expect all TVs to have high quality picture and sound and so forth- so why shouldn’t disabled people expect a high-quality experience too? Captioning should be accurate and easy-to-follow and audio description services should be widely produced. If we are serious about treating disabled people with the respect they deserve, we should be building accessibility into designs from the beginning.access01-dropped

As Goggin and Newell note, often we ‘other’ disabled people without question. We see this in their story about airline staff, who immediately assumed that complaints about accessibility were about needing more customer service- they didn’t even consider the fact that disabled people might want the right to use the technology just the same as able-bodied people.

As Stella Young argues in her critique of jokes using terms like ‘handicapped’ in a flippant or derogatory manner, the problem is that often we just don’t consider disabled people. It may not be done maliciously but they seem to be the forgotten people. ‘At its worst, it assumes that jokes like these are okay – because they’re not about anyone important.’ She hits nail on the head in pointing out the need for respect.

iStock_000008796180XSmall-300x223Last week we talked about ‘burden of representation’ when it comes to race- and the idea that everyone, regardless of ethnicity, should be responsible for how different races are represented- sharing and thus lightening the load. I think that the same thing is needed here. Accessibility should not just be a disabled-person problem, but an every-person problem. As Goggin & Newell argue, it is simply not enough for accessibility to be an afterthought, it needs to be inbuilt.

Goggin, G, Newell, C, 2007, ‘The Business of Digital Disability’, The Information Society: An International Journal, Vol 23, Iss 3, pp159-168
Lockrey, M, 2012, ‘Lazy captioning letting Australians down’, ABC Ramp Up, http://www.abc.net.au/rampup/articles/2012/03/02/3440864.htm
Young, S, ‘Disability is not a cute little joke’, ABC Ramp Up, http://www.abc.net.au/rampup/articles/2012/02/08/3425691.htm

Is a Multigrain-Bread Culture Possible?

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One of my best friends in high school was Amour, a Sudanese refugee. One year, a teacher asked us for baby pictures for a slideshow. Amour didn’t even know for sure how old she was, let alone have any photos. We tried to assure her that it would be fine, but it upset her nonetheless. So, to lighten the mood, I told her she could just use a photo of me- as ‘no one would know the difference’. She shrieked with laughter, ‘Nooo Nomi!’ ‘Why not?’ I teased. ‘Because you’re white and I’m black!’ she explained matter-of-factly. Immediately there was a cry of ‘AMOUR!’  as one of our friends admonished her, shocked that she would  point that out so candidly.

breadThis experience made me realise what a minefield race can be- we cause problems when we focus on race and we cause problems when we try to ignore it. What our friend didn’t understand was the fact that there was nothing wrong with acknowledging that Amour and I were different races and had different skin colour- there was no shame in finding humour in the difference either… the problem comes when you try to define someone by skin colour or when you attempt to generalise a race of people. Pretending that diversity doesn’t exist is just as problematic as targeting people for their differences.

This is the struggle in trying to change a white bread media culture. Haven Tso, founder of Diversity Casting notes that ‘colour blind’ casting, despite good intent, can be used to serve a ‘white wash’ agenda, such as the adaptation of Airbender in which Asian characters became Caucasians.  He also argued that forced diversity could be just as problematic, othering minority characters even more by drawing attention to their race.

In our tutorial I was genuinely surprised and upset that there were those who argued that white skin colour was the ‘standard’ in Australia and saw nothing wrong with this idea. However as we began to deconstruct our media and focus on how Anglo-centric most of our prime-time programs are, I began to wonder if this is still the dominant paradigm. Dreher discusses the idea of ‘popular multiculturalism’, in which we no longer actively promote multiculturalism itself, but instead promote the idea that it is already an ‘ordinary, taken-for-granted feature of everyday life’, leading to apathy instead of action.

I’m not sure how often we can find the right balance or if we can truly change our culture into genuine multiculturalism, but I think Sukhmani Khorana is on the right track in suggesting that the ‘burden of representation’ needs to fall on all of our shoulders, rather than just those in the ethnic group being represented.

Dreher, T, (forthcoming) 2014, ‘White Bread Media’, in The Media and Communications in Australia, eds, Cunningham & Turnbull, Allen & Unwin

Khorana, S, 2012, ‘Ethnic diversity on Australian television’, Kill Your Darlings Journal, http://www.killyourdarlingsjournal.com/2012/01/ethnic-diversity-on-australian-television/

Shun Wah, A, ‘Commercial TV drama blind to casting whiteout reality’, The Australian http://www.theaustralian.com.au/media/opinion/commercial-tv-drama-blind-to-casting-whiteout-reality/story-e6frg99o-1226282035352

Tso, H, 2013, ‘Should the arts be colour blind?’, Artshub, http://au.artshub.com/au/news-article/opinions/performing-arts/should-the-arts-be-colour-blind-193888

Giants, Trolls and Innovation

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The Hush-a-phone was a miniature (working) cone of silence for phones, giving the consumer privacy at the cost of their dignity. AT&T attempted to have it banned as an unauthorised attachment and their legal loss led to open phone networks, which in turn allowed for innovations which eventually became the internet.

This week, once again, we saw how money can get in the way of innovation. I agree with Zittrain that regardless of whether current trends continue toward more reliable centrally controlled devices, it is necessary to maintain some level of generativity as this gives power to the user and can often take progress in unexpected but exciting directions.

Isaac Newton once said ‘If I have seen further it is by standing on the shoulders of giants’, meaning that what came before is a necessary part of what we learn and create now. We are building on past achievements, and as such, openness is essential to innovation.

smartphoneUnfortunately I think, as is evident in current patent and copyright wars; this need is often ignored in favour of those with the most money. Currently there are 250 000 patents connected to smart phones and so many disputes that in 2011 Apple and Google spent more money on patent litigation than research and development. Even worse are the so-called ‘patent trolls’ who never make products but own hundreds of patents and are responsible for approximately 40% of patent lawsuits. These petty lawsuits are a joke-  they do not exist to protect the rights of the original creator (who rarely owns the patent anyway) but to money grab and stall the competition.

We see the same abuse in copyright and as the following video shows, I think a certain evil corporate mouse is once again an excellent example of the abuse of laws which should protect innovation but usually suppress it instead. This, I think, is what Zittrain is worried about. Regardless of whether we like it or not, aspects of the internet will inevitably be commodified and there will always be a push and pull between creative and commercial interests.

Ultimately I found myself in the same boat as Zittrain; unable to deny the many pros associated with the increased reliability and ease of tethered appliances, but forever wary of the powerplay involved in a world of mostly invisible or unnoticed artificial boundaries. I thought the idea of ‘perfect enforcement’, in which the law is no longer flexible or contextual, privacy is non-existent and information may be censored when it should be part of public discourse fairly frightening. However I’m just as scared of that power in the hands of commercial organisations.  I think that although we shouldn’t outright reject connectivity with producers, we do need to be aware of whether the payoff is worth it.

Burkeman, O, 2008, ‘Are Gadgets Killing the Internet?’, The Guardian

Zittrain, J ‘Tethered Appliances, Software as Service, and Perfect Enforcement’, In The Future of the Internet and How to Stop it, Yale University Press, New Haven, pp101-126

The Prison Made of Money

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This week I was struck by what a strange world we live in. Humans love to praise ‘progress’ but we also love to halt it… if it means a little more cash comes our way. We live in a world where planned obsolescence is king; where the phone (or brick) I owned 8 years ago lasted 7 times longer than my current ‘smart’ phone. We live in a world where the public domain seems a distant memory for some, as thanks to a stinking rich cartoon mouse, copyright can essentially last forever. It seems to me that when it comes to the world of creativity and progress, money may be necessary, but it is also very good at getting in the way.money prison

I was particularly interested in Miller’s observations on the inadequacy of current academic practices in an internet-savvy world. I thought that his argument for more evolved teaching which properly makes use of the global communication possibilities of the internet was strong. In particular, I thought that it was telling that despite having the ability to store a huge volume of student work, the only thing Turnitin is used for is discovering plagiarism. The internet is such a vast, powerful and fast-moving tool with endless possibilities, that it is hardly surprising that universities have a hard time keeping up. However I think some inevitable innovations have been held off because no one has figured out a way of making money out of them yet.

I’m an idealist and I must say that the thought of free academic studies certainly appealed to me. As I said in the tutorial, as my degree finishes, I’m tempted to trawl through as many journals as I can think of and download everything I can, because I can’t bear the thought of all that information being out there but suddenly inaccessible to me. I definitely sympathise with the late Aaron Swartz, a ‘hacktivist’ who was charged for downloading millions of academic articles from JSTOR via a guest account. I think it is a sad world where research that’s paid for by the public is only available to them for exorbitant fees, or where academics and researchers are unable to share their own work for free because an academic publisher wants to charge for it- without even giving them a cut.
Miller, while fairly melodramatic, did have a point in stating that ‘it is fair to say that the Internet provided the infrastructure that has enabled instant global economic collapse’. We have to be aware that money is a necessary evil sometimes in order to get things done. We do live in a capitalist society and as a result we will always have to balance creative and commercial interests. However I think that in instances such as academic publishing, where the academic’s motivation is rarely commercial, those calling for an overhaul are in the right.

Miller, R, 2010, ‘The Coming Apocalypse’, Pedagogy, pp 143-151
Hartwich, O, 2009, ‘Let the internet replace journals’, The Australian
http://www.theaustralian.com.au/higher-education/opinion/let-internet-replace-journals/story-e6frgcko-1225803425489
Sprigman, C, 2002, ‘THE MOUSE THAT ATE THE PUBLIC DOMAIN: Disney, The Copyright Term Extension Act, And Eldred V. Ashcroft’, Findlaw
http://writ.news.findlaw.com/commentary/20020305_sprigman.html
Singel, R, 2011, ‘Feds Charge Activist as Hacker for Downloading Millions of Academic Articles’, Wired
http://www.wired.com/threatlevel/2011/07/swartz-arrest/
Moss, I, 2011, ‘Does Academic Journal Content Want to be Free?’, CreateEquity
http://createquity.com/2011/08/does-academic-journal-content-want-to-be-free.html

Scary Mary and Disappearing Brains

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I find the concept of participatory journalism fascinating because I think that we have always done this to some extent. I agree with Safran who considers news to be a conversation because I believe the media audience has never been completely passive. As Quandt notes, ‘information is never just swallowed whole’, but instead it is decoded. This means that the message is never just sent and received unfiltered; the consumer has always had some power- even if it is only in their interpretation. Now in the age of the internet, it is much easier for the traditional audience to become more active participants in the conversation. We can see this in this alternate Mary Poppins trailer. Although the movie was never intended to be a horror, certain images can be interpreted alternatively.

The maker of this parody is a prosumer or produser; they have moved on from simply consuming and interpreting and have actually begun to produce material which adds to the original story. This is something that had been done in the past with fanzines, letters to the editor and so on; but it is the digital revolution that has really given the audience power as their ability to produce and distribute their part of the conversation has increased exponentially.

My initial reaction to this increased participatory culture is extremely positive. I love the idea of a more bottom up approach in which many voices rather than just a few are heard, offering alternate views and challenging the dominance of traditional producers.

However despite my enthusiasm for the inclusion of many voices, I’m also aware of the danger of being so open-minded that my brain falls out. What I mean by this is that as more content is produced than I am able to consume, I need some way of filtering through it. As Safran notes, although news can benefit from multiple voices, ‘a conversation is not 1,000 people shouting at once’. As useful as it is to have a range of perspectives we simply aren’t able to hear them all; and in fact, if we don’t filter them somehow, all we can hear is white noise.

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I think this leads to an interesting conclusion, as I’ve realised that in a participatory culture, the gatekeepers become even more important. This includes the traditional (editors, publishers) and the new (search engines). Ultimately if we want useful news instead of a cacophony, we need even better ways of selecting it.

Grinnell, C, 2009, ‘From Consumer to Prosumer to Produser: Who Keeps Shifting My Paradigm? (We Do!)’, Public Culture, 10/2009, Volume 21, Issue 3, pp. 577 – 598

Safran, S, 2005, ‘How Participatory Journalism Works’, Nieman Reports, Harvard University, Cambridge, 59.4, pp 22-24

Quandt, T, 2011, ‘Understanding a new phenomenon: the significance of participatory journalism’, in JB Singer, A Hermida, D Domingo, A Heinonen, S Paulussen, T Quandt, Z Reich & M Vujnovic (eds.), Participatory Journalism in Online Newspapers: Guarding Open Gates at Online Newspapers, Wiley-Blackwell, Chichester, West Sussex, pp 155-176

They told me I was gullible. I believed them.

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“Did you get a haircut?”  “No. I’ve started moulting.'”

“Did you know that if your parents can’t have kids, you can’t either?”

One of my favourite things about being Australian is our sense of humour. I love the fact that we can have national jokes like ‘drop bears’ and ‘hoop snakes’. I’ve always found it hilarious when I say something silly or sarcastic and I’m taken at my word.

However, this week, I was reminded of why it’s not nearly as funny when journalists do this. As Elizabeth Donald argues, fact checking should be in the ‘duh’ section of ethical journalism practices. Regardless of whether they deserve it or not, we give news sources a sense of authority… we expect to be told the truth because, well, that’s their job, isn’t it?

When we look at silly hoaxes like the Swiss spaghetti trees, Smellovision or Dick Smith towing an iceberg around Sydney harbour, it’s easy to say ‘What’s the harm in that?’.

However with the Tristan Barker story we looked at in our tutorials, or the story above about an Indian man supposedly suing lynx for being unable to attract women (originally from a site called ‘Faking News’), an uncomfortable and dangerous truth emerges. Confirmation bias is when we accept something is true simply because we expect or want it to be, rather than examining the evidence. In the ‘troll’ story, Today Tonight believed the girl because they wanted a juicy source to further discredit Tristan Barker. In the Lynx story, I wonder if this is a case of othering… if the journalists may have checked their sources more thoroughly if the man was reported as Australian rather than an Indian. In both instances, the possible consequences (such as defamation and the promotion of negative cultural stereotypes) are severe… so why aren’t the penalties?


This is why the ‘toothless tiger’ metaphor appealed to me. I agree the current penalties for poor journalism practice are simply not strong enough. As this Hungry Beast video shows, journalists are constantly being bombarded with press releases of sometimes dubious quality and it can be easy to fall into the temptation of lazy reporting. Currently, when most of these instances either go unnoticed or are ‘fixed’ with a tiny retraction in the part of the paper no one reads, fewer and fewer journalists seem to let a little fact checking get in the way of a good story. However, I believe that if the punishment for reporting without adequate fact checking were more severe, the quest for accuracy may begin to trump the need for a scoop.

In the world of the internet, where everyone is a community journalist, I think the suggestion our group discussed in the tutorial of the possibility of issuing professional licences to journalists was quite a good one. Maybe if we held journalists personally responsible for their actions with the threat of losing their professional status, they might try behaving professionally a little more often.

Myers, T, ‘Confirmation Bias’, Approach, June 1999
Donald, E, ‘The ‘duh’ of Fact Checking’, The Quill, 2012
Flew, T, ‘Media Classification: Content regulation in an age of convergent media’, Media International Australia incorporating Culture and Policy, 143 May:5-15

Talking Trash: Dumpster Diving (JOUR311 original unedited article)

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‘Quick! The cops are here!’ He pulls his hoody over his head, grabs his stash and tries not to look too shifty. ‘Alright, what have you got in your bag?’ the officer asks immediately. He looks at his mates who shrug their shoulders. ‘Yoghurt,’ the boy relents. ‘Do you want to look at my yoghurt?’ This is a scenario that would be familiar to Dr Andrew Whelan, a sociology lecturer who was a dumpster diver in England in his youth.

Dumpster diving is when people collect food and anything else they can find from dumpsters for personal consumption. Surprisingly, it is often a middle class practice in the developed world and is popular among students. ‘I just saw what it was about and I saw that the food was still perfectly good and that you could basically go grocery shopping in the dumpster,’ Tashita Jonzales recalls. ‘I was hooked. I was like- why have I been spending money on food this whole time?’

‘The first time I went, we got ski jackets, an allen key set, hair curlers…that was just in the bin,’ says Hannah Burke. The finds vary widely from fruit, vegetables and bread to chewing gum to ‘a truckload of seafood cocktail sauce’. Tashita remembers finding GPS’s, washing detergent and even a packet of underwear. She admits to being perplexed by the prevalence of non-perishable items. ‘It’s kind of bizarre, because undies aren’t going to go off…they’re not going to become mouldy or anything.’ She says she doesn’t understand why excess clothing isn’t given straight to charities.

According to a Woolworths representative, their waste is not excessive, as they only dump what’s required. Woolworths discourages dumpster diving and their dumpsters ‘all have a metal bar on them and they’re padlocked.’ The spokesperson said that this was because ‘it’s unhygienic, obviously’ and they did not want anyone to injure themselves whilst dumpster diving on Woolworths property.

Dumpster divers are well aware that supermarkets dislike the practice and often end up climbing over fences and sliding under locked gates. Hannah described one occasion where the delivery truck arrived while she was in the bin. ‘Well…it doesn’t say much for my friendship,’ she admits with a laugh, ‘but I actually ran away and hid in a bush!’ She says that while ‘you feel a bit dodgy’, she believes that it shouldn’t be considered stealing because it has already been discarded.

Law student Mira Coote considers it a shame that stores lock their bins after throwing away ‘perfectly edible food’. She says that supermarkets’ liability issues could be solved quite easily if a precedent is set in court or if there is ‘legislation to spell it out clearly the basic accepted principle of “at your own risk”’.

Michael Braidotti, co-owner of Leisure Coast Fruit and Deli says that his store simply doesn’t have this issue as they don’t create unnecessary waste in the way that supermarkets do. He believes that this is due to his skilled staff, who know how to mark down items. This means that if a pumpkin has a spot, rather than throw it away as supermarkets would do, his staff will simply cut the mark off and sell it at a reduced price. ‘A lot of effort’s gone into growing that, a lot of money put into buying it’ says Michael, who believes we should question the supermarkets’ disposal practices.

Hannah, who once worked for Coles agrees. ‘Some damaged stock is like a tin that is slightly dinted, and that’s damaged and you can’t sell that,’ she recalls. Hannah says that ‘knowing that the bin has useable stuff’ rather than ‘dirty nappies or something’ makes the idea of dumpster diving much more appealing.

Michael argues that the supermarkets have an aversion to mark downs because they want to avoid customers intentionally damaging stock for discounts, their staff lack the necessary skill set and they dislike creating a ‘second market’. ‘In the old days, 4 o’clock on a Saturday afternoon you knew that all the meat in Woollies was gonna be marked down. So people used to hang around like black flies on a piece of meat,’ Michael explained. He believes that supermarkets choose to throw viable food away rather than create this second market. ‘It’s a phenomenal waste, really. Someone’s gotta pay for it. In the end the consumer does.’

‘We’re within our rights to say to the government and to say to these companies- what are you doing?’ says Dr Whelan. ‘And what do we know about how equitable it is? And what do we know about how sustainable it is?’

Hannah isn’t so sure that dumpster diving can solve these problems. She believes that if sustainability is your aim, there are many other more effective ways to deal with it. ‘I don’t think you can go- I went dumpster diving, so I did my good part for society today.’ While Tashita agrees that the main motivation for going is to save money, she also says that this is her way of supporting sustainable food while she is on a limited budget.

Dr Whelan argues that while dumpster diving is not a permanent solution to our waste problem it can be seen as a form of protest against our current flawed system of production. He believes that due to our finite resources and the threat of climate change, it is increasingly important to consider  the bigger picture in terms of production, consumption and waste. He argues that our current economic system is predicated on the impossible idea of endless growth. ’The entire economy culture is like- there’s no point going unless you can get more stuff. However much stuff you have now, you should want more, and you should get more’. However, this is unsustainable because obviously ‘we’re gonna run out of stuff.’

Dr Whelan believes that dumpster diving is a significant and worthwhile cultural practice because helps to create a socially responsible dialogue about sustainability. He says that we need to begin discourses of frugality. ‘We need to go- you know what you might want is less stuff. But nobody wants to hear that.’

JOUR311 Publishing an Original Article (Part 2)

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For the article I contacted some of the people I talked to last year and interviewed them again. They also put me in contact with others I hadn’t talked to so that I could get new perspectives. I wasn’t too keen on trying to publish this story on wikinews as I felt it would be more suited to an environmental magazine, so I focused more on the environmental implications of this world than I had the first time. I also felt that I needed to balance the perspective a little more, so I called and talked to managers at some of the local supermarkets that I knew dumpster divers frequented and asked them for their opinions. By dumb luck, I ended up calling the local deli/fruit market to see if they had any issues with this and ended up having an excellent interview with the owner on how they disposed of their waste differently to supermarkets and therefore never had any issues with dumpster divers. I felt that this interview provided the missing ingredient I needed!

I decided I would try to get my article published on ‘Living Green’ magazine, because they had very clear instructions on the kind of articles they were looking for and how to get published on their site. Once I decided that this would be the first place I would try, I tailored both my story and a pitch for this site.

The following is the pitch I sent to Living Green to see if they would be interested in my article. I basically went through all the points they had for what they were looking for, and set about showing them that my article fulfilled all of these requirements. Writing a pitch was also quite helpful to me in figuring out the scope and direction of my article.

To whom it may concern,

My name is Naomi Shumack and I am a University of Wollongong student, and I would love to contribute a guest post to your magazine on dumpster diving. Dumpster diving is when people collect food etc from dumpsters for personal consumption. Although we tend to assume that this is restricted to homeless or desperate people, there are a large number of middle class people who do it for fun or as a political statement. I have interviewed a number of these people in my city, Wollongong, including a Sociology lecturer who did it in England in his youth, and I have also talked to store managers. I would love to submit a guest post on the subject- possibly with a follow up post which gives advice to people who want to do it.

This article is perfect for your magazine because it looks at how everyday people are confronting large corporations’ unsustainable and inequitable behaviour by ‘dumpster diving’.  The dumpster diver is absolutely one of the ‘eco-heroes’ you say you are interested in, as they refuse to accept our current system regarding over-production and waste and they have the agency to do something about it.  The style matches your magazine as it is informative but accessible.

As the article will show, the existence of dumpster diving has direct links with our current unsustainable system of production, which in a world of finite resources, threatened with climate change is a necessary issue for ‘Living Green’ readers to consider.

This article also manages to provide a local perspective you ask for without alienating readers, as the personal interviews and focus on dumpster diving in the Wollongong area reveal how people deal with global issues such as sustainability on a local level. Also, as Dr Whelan’s experiences in England show, dumpster diving is a global practice.

It takes a balanced view. Dumpster diving is neither advocated nor condemned. Instead by providing a glimpse into the world of dumpster diving, the issues surrounding this practice are explored and the reader is encouraged to think about the systemic problems which lead to excess waste, as well as how they can live more sustainably in response. The inclusion of representatives from stores as well dumpster divers themselves helps give the reader a clear perspective on the various factors on both sides of this issue. It also looks at the ‘what can I do?’ question without ignoring ‘what should they do?’ Dr Whelan helps the reader link everything to a bigger picture perspective in his discussion of dumpster diving from sociological perspective.

Currently my article is around 1000 words, but I am happy to cut it down to 800

They responded, telling me that they would be interested in seeing my article, especially if I cut it down to 800 words. It was here I was again, really thankful for the collaborative nature of our class, as one of the girls went through my 1000 word article and cut it down to around 800 words for me. It was so helpful as most of the edits were simple and logical things I simply wouldn’t have thought of because it’s hard to take a step back from your own work. I thought the article was much better more concise, so I was glad that Living Green asked me to cut it down. This meant that the article I sent them was polished nicely and the only thing Living Green ended up changing was the title (adding ‘for fun and profit’). This is my final article, which I was so pleased to have published.

JOUR311 Publishing an original article (Part 1)

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After being published twice by wikinews, I gained much more confidence, and decided to follow David’s advice and see if I could publish an original article. I had written an article for uni about ‘dumpster diving’ the year before and I found it very interesting and was keen to revisit it. I had really liked this article and felt that having written about the topic before, I had an advantage in terms of interview sources and my understanding of the issues surrounding dumpster diving. I also wanted the chance to explore some aspects of the topic that I hadn’t had space for in my original article. I knew that if I were to write on this topic again I should avoid the personal opinion style, as although this is suited for blogs, it was probably a little too casual and I would really limit my options for getting it published. The following is the article I wrote last year- my launching pad for my original story.

Would you eat from a bin? A glimpse into the world of ‘dumpster diving’

Every day Australian supermarkets throw out tons of waste. During the night groups of people rummage through their skip bins for food. We take a look into the world of these ‘dumpster divers’ and find out why they eat food from bins.

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Looking for a unique, affordable dating option? Why not take a tour of the local supermarket skip bins and see what you can find? This may not be for everyone, but journalism student Claire Johnston seems quite proud of the fact that one of her first dates with her boyfriend of two years involved ‘dumpster diving’.

Claire is only one of a surprising number of people in the Wollongong area who regularly collect food from skip bins for personal consumption.  Although supermarket bins tend to be their favourite and most lucrative hunting ground, ‘dumpster divers’ frequent many different kinds of locations and often scavenge non-food items. This could include bottle shops, electronics stores and bakeries.

Understandably, this is an activity that many people are repulsed and confused by. ‘I think it’s pretty disgusting,’ says Caitlyn Reynolds, who is a communications student. ‘I understand some people are desperate and that a lot of the foods that supermarkets chuck out are still well in date, but I’m sure there are alternatives.’ Third year science and history major, Keira Webb, agrees. ‘I wouldn’t root around in a dumpster because you never know what gross thing you might find in there!’

I was similarly perplexed by the practice when I first learned of it a little over a month ago, as it had never occurred to me that someone might eat food from a bin out of any motive other than desperation. It was curiosity about a conversation which seemed to characterise dumpster diving as a rational activity, which led me to a group of people who made me reconsider how I view waste. 

The types of people I ended up talking to surprised me. Instead of desperate homeless people or extremist, unwashed hippies, the dumpster divers I met with were educated, well-dressed and thoroughly convicted in their ideals. From the editor of the student magazine ‘Tertangala’, to young environmental activists, to an academic; they all seemed to be rational and intelligent people. So why would they eat out of a bin?

Dr Andrew Whelan, a sociology lecturer at the University of Wollongong, and a former dumpster diver himself, agrees that it’s essential to consider why this happens at all. ‘I think it’s important to go- who are these people who do this thing, and why?’ he says. ‘Why would someone go and lean into a smelly bin to get something out and then take it home and eat it?’

This was the scenario Bess Murphy was confronted with one evening when she and her boyfriend went to dinner with some people they had just met. Their new friends announced they were going dumpster diving and invited the couple along. ‘I hadn’t even thought about it before.’ Despite initial hesitation, they agreed. ‘It was just so surprising what supermarkets throw out,’ she said. Bess was converted after seeing the sheer amount that supermarkets were throwing away. ’Too much to take. That’s how much food there can be,’ she said.

Michael shows us his trolley

Michael shows us his trolley

Every dumpster diver had their own story of surprising finds, from hundreds of watermelons to 30 punnets of strawberries to a microwave. Most had collected day old bread and cartons of eggs that had to be thrown out because one was broken. ‘One time we opened up the dumpster and there was just all cordial. Just huge quantities of cordial,’ said Claire, ‘Choc a block.’ Large quantities of fruit and vegetables were common. Bess believed that this was due to shoppers’ unrealistic expectations. ‘You go into Woollies and you see all these apples and they’re all shiny and beautiful and there are no marks on them. That’s not what apples are like!’

These stories were so unbelievable that I realised I had to check it out for myself. So late one overcast evening, a friend and I took a trip to a local dumpster. There we met 56 year old Michael who had just finished filling up a trolley with an array of different items, many of which he said would be given away to the needy. He was pleased to talk to us and show off his finds which included various fruit, eggs, frozen vegetables, bread and even a mop and gardening decorations. He also offered us some flowers that he’d found in another bin. ‘There was about $2000 worth in it, I reckon’.

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Michael’s full trolley was just the beginning. In the dumpster and surrounding it were healthy-looking bananas, melons, baskets, coat hangers and cereal. My friend and I were stunned at how much had been thrown away. I understood now why so many people felt compelled to ‘rescue’ food from dumpsters.  I felt sickened, not by the fact that people took these items from the bins, but that someone put them there in the first place. I felt my sentiments on the subject echoing Bess’ ‘I cannot believe how much food we throw out. I think it’s utterly irresponsible of us to live the way that we do when the majority of people don’t even have adequate access to food. I just think that’s the most disgusting thing ever.’

Dr Whelan describes an experience in which he was confronted with this issue. ‘We got to the dumpster, and it was summer, and it was noxious’ he said, recoiling a little at the memory of the rotten smell of piles of decomposing food.  He watched as a homeless man continued scavenging through the dumpster and found himself confronted by the man’s tolerance of the refuse. ‘I was like…this is actually waste. This is garbage.’ he said. Dr Whelan said he wasn’t concerned about the health and safety implications of this, but instead considered it a moment of confrontation with poverty.

‘For a lot of people it’s about money. It’s cheaper than buying things. It’s cheaper than buying food,’ admits Bess. ‘When I was 18 or 19, it was just kind of opportunistic,’ recalls Dr Whelan, who as a young college dropout in Oxford thought that it was pretty stupid to turn down free food. ‘But for other people, it’s a lot more systematic. It’s part of a whole mindset.’

This is certainly true of Claire, who describes herself as a leftist and environmentalist who finds market capitalism irrational. She clothes swaps, composts and grows her own vegetables. ‘While it’s not changing the bigger picture dramatically,’ says Claire, ‘you’re learning practices and learning how to live more sustainably.’ She considers her lifestyle as an investment into her children’s future. Bess, who is active on environmental and humanitarian issues, says she would consider herself a hypocrite if she hadn’t changed her habits and continued to contribute to food wastage.

Although these ideals may be convincing, there is no way of avoiding the issue of hygiene. Supermarkets that lock their bins often cite health concerns and duty of care as their motivation. Dumpsters are, after all, bins- which are made to contain waste products. Food poisoning is a very real concern for dumpster divers. Michael recalled one incident in which someone had become sick after eating meat from a dumpster and then sued the store. Many dumpsters were locked up as a result.

In fact, among the dumpster divers I talked to, there was a surprising lack of anxiety about the cleanliness of the food. ‘Food stays in people’s fruit bowls longer than it stays in the dumpster’ said Claire, who explained that most of the food they found was packaged. ‘You can be as picky or not picky as you want,’ said Bess. None of the people I talked to had ever become sick as a result of dumpster diving. They picked out their food carefully, often with gloves on and then took it home to wash. Meat, dairy products and other highly perishable items were generally avoided. Michael even came equipped with a cleaning product.

However, even with good intentions and safe practices, dumpster diving is an area that remains legally foggy. Although there are no laws specifically forbidding taking food from bins, dumpster divers can run into trouble for trespassing, breaking and entering and even ‘stealing by finding’ which is when someone finds something and doesn’t make a reasonable attempt to find its owner. Police and security guards tend to be fairly lenient, however, and usually just ask them to move on.  Of the people I talked to, Michael was the only one who’d encountered security.

Dr Whelan admitted that although he considered dumpster diving to be a good thing, the shady legal nature of it and the way we think about waste meant that it would never become mainstream. However he was unconcerned about this and said that it remained politically important that some people dumpster dive.

All of the dumpster divers I talked to agreed on this point. Although they were keen to see more people join in, they saw it as only a temporary solution to a systemic problem. Bess and Dr Whelan wanted to see laws change to make it easier for supermarkets to give their out-of-date food to charities, and all of them wanted stores to act more responsibly when it came to waste. ‘Dumpster diving is a good way to start that conversation or to get people thinking about that,’ said Dr Whelan.